Natalie Asher - Managing Partner

 Natalie is a trusted advisor to business owners facing the biggest decision of their careers — whether to sell, when to sell, and how to get it right. Her 18-year career spans investment banking, private equity, and advisory work, including more than 15 years focused on companies across the built environment.

Natalie has advised more than 50 companies across the United States and Canada, from founder-led businesses to established middle-market companies, together representing over $2 billion in revenue and more than $1 billion in completed transactions. She is known for explaining complicated deals in plain English, keeping a steady hand when the stakes are high, and helping owners make clear decisions they won't second-guess.

As Managing Partner at Iconic Founders, Natalie works alongside owners through every step of a sale or growth strategy — protecting the business they built and the people who built it with them.