We understand what it took to build your business from the ground up
At Iconic Founders Group (IFG), we help founder-led businesses navigate growth, capital, and transition decisions with clarity and confidence. Our role is simple: to be the partner we wish we had when we were in their shoes.
We work exclusively with owners who have built something special, and are now exploring what’s next. Whether that is taking on a strategic partner, preparing for a future exit, or simply getting their business ready for scale. We guide them through every step with honesty, insight, and care.
We do not just connect our clients to capital. We connect them to the right partners — the ones who align with their values, respect their culture, and help them amplify their impact.
We've been in your shoes.
As former Founders ourselves, we've navigated these same waters and know exactly what keeps you up at night when considering outside investment and a new partnership.
We speak your language.
We cut through the jargon and complexity, translating the world of investment partnerships into straightforward terms that make sense for business owners like us.
We're your trusted advocate.
Throughout the entire process, we stand firmly in your corner, ensuring you find a partner who respects your vision while providing the resources needed to scale and fortify your legacy.
Our Five-Step Partner-Matching Process:
Discovery: We take the time to understand your goals, values, and vision for the company’s (and your) future.
Targeted Selection: Using our extensive network and proprietary framework, we identify potential investment and strategic partners who we believe could add value to your business and deeply respect your unique culture.
Rigorous Vetting: We conduct thorough assessments of potential partners to ensure alignment on culture, growth strategy, and long-term objectives.
Strategic Introductions: We manage the entire introduction process, positioning and coaching you and your business to attract the right type of investment partner.
Deal Structuring: We help craft agreements that protect your interests and legacy.
